Thursday, September 29, 2011

HISPANIC BUYING POWER PROJECTED AT $1.3 TRILLION

Did you know that this is Hispanic Heritage Month?  It started September 15 and runs through October 15.

According to the 2010 Census, 50.5 million people or 16% of the population are of Hispanic or Latino origin. This represents a significant increase from the 2000 Census, which registered the Hispanic population at 35.3 million or 13% of the total U.S. population. (Fact Monster)

Did you know that The United States population of Hispanic has a serious buying power in excess of $1 trillion, making Latinos a demographic capable of shaping the nation’s future economic and marketing trajectory, (“Latino Shoppers: Demographic Patterns and Spending Trends Among Hispanic Americans, 8th Edition,” by Packaged Facts). Hispanic buying power is projected to reach $1.3 trillion in 2015, a cumulative increase of around 25% (Marketing)

What does this mean? It means we RUN SH*T! Just kidding, in all seriousness what this means is that it is OUR TIME!  It is our time to be active, to get smarter and to demand what we want.  $1.3 Trillion is not Million or Billion even, it is SERIOUS Trillion.  What will I continue doing, you may ask? I will continue to strive to be the best ME I can be.  Always respect who I am and where I come from.  And I will continue to grow and make a positive change in this world (no matter how BIG or small). I encourage you to do the same. Capitalize on YOU!


Xoxo,
Rox

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